Narrative Project Presentation
28 June 2016
Type
PresentationThemes
Public SupportThe Narrative Project is a piece of research with Bond partners that aims to reverse the decline in public support for global development through finding new ways for the sector to talk about our work.
This presentation provides a summary of the research carried out by the project, and identifies the opportunities to increase public support. It overviews how the narrative approach can use themes of independence, shared values, partnership and progress to promote this support and advises on how this can be used in practice.